Friday, November 14, 2008

Dont Lose The Sale In The Internets Last Three Feet

In retailing there is a saying that sales are made in the last three feet. What this means is that no matter what you have done with your marketing, the final purchase decision is made when a customer is in-store, with the product in front of them.
The web is somewhat similar if you think about it. Have you ever started to buy something online and found yourself rushing to complete the transaction? Or have you ever started to buy something and stopped?

1 komentar:

Ruth

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Ruth


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